Getting the most out of your Paid Search campaign
Paid search campaigns can help generate leads, drive sales and grow your business.
However managing paid search campaigns yourself can be complex and costly. Melbourne IT’s paid search services, powered by Advantate, can take away the headache and anxiety of managing your own campaigns.
Eliminate the guesswork out of choosing your keywords, bid management, audience research, A-B testing and reporting.
- Appear at the top of major search engines
- Target customers with a campaign customised by location, time, language, and keyphrase
- Track your success with detailed reports
- Dedicated account manager
All of the above, and much more
Perfect for
- Businesses that want to reach customers who are interested in their products and services in a cost effective manner
- Businesses that seek instant results
- Businesses looking to promote a product or campaign
Call +61 3 8624 2317 now to increase your website traffic
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Frequently Asked Questions
What is PPC?
Pay-per-click advertising delivers highly targeted traffic to your website. Search engines only display your ads to people searching for your product or service.
You pay a fee every time someone clicks on your paid search ad and is taken to your website. Bidding for keywords is like an auction. The more you bid (or agree to pay) per click for a specific keyword or keyphrase and the more effective your ad, the higher your site will rank in the paid search results.
How does the service work?
Melbourne IT has combined with Advantate to bring you innovative and effective paid search services. Your dedicated consultant will work with you to select an initial set of keywords to target with your pay-per-click campaign, and then research additional keywords, across your target audience's entire research/buying cycle, to test for effectiveness in meeting your marketing goals within your set budget.
A typical campaign will consist of:
- Discussing and analysing your business to identify your desired internet advertising outcomes
- Conducting key phrase analysis to determine what phrases your customers are actually searching for
- Compiling compelling ad copy
- Ongoing bid management
- Modification of listings that are non-productive and updating keyword buys as your campaign progresses
- Regular performance monitoring and reporting
Why should I use PPC?
Your ads are only displayed to people searching for keyphrases that match your product or service. For example if I have a Mercedes spare parts company I might choose my ads to be displayed every time someone searches for 'mercedes spare parts'.
By 2010, online marketers will spend $7 billion dollars on PPC advertising in the US (Jupiter Research). In Australia online marketers will spend $1.5 billion dollars on PPC advertising by 2010 (Frost & Sullivan). If you're not using pay-per-click advertising, your competitors probably are.
What words or phrases should I target for advertising?
Identifying the phrases that best describe your business is one of the most crucial steps of a successful PPC campaigns. As part of setting up an account for you, we will research an extensive list of popular phrases that are actually being searched upon. The beauty of PPC is that you get to select what phrases your ads will appear on!
How do you monitor campaign success?
We cannot stress highly enough the importance of monitoring and testing your advertising campaign. Our paid search consultants track the performance of every ad and provide post click analysis to determine that your advertising dollar is producing a Return on Investment (ROI).
It is important that every advertisement has a unique tracking code. This unique tracking code allows us to monitor visitor behaviour from the time they enter your site. Monitoring this behaviour allows us to determine the success or failure of each advertisement and allow us to continually tweak and refine ad copy and keyword selection.
What does it cost?
PPC advertising with both Google and Overture (Yahoo!) gives you complete control of your maximum bid amounts and monthly/daily budget. With cost per click (CPC) advertising you are only charged when somebody actually clicks on your ad. Typically pricing can range from 10¢ through to a few dollars depending upon the competitive nature of the terms you are bidding on.
Why do I need to outsource my PPC campaign?
Without the appropriate knowledge, you risk overspending your budget very quickly. Poor key phrase selection and poor landing page construction are the two most common reasons that campaigns don't reach their full potential.
More questions?
Next Steps
- Phone Sales on +61 3 8624 2300
Why Choose Melbourne IT?
- Australia's largest domain name registrar
- Melbourne IT is a specialist in providing online solutions to small to medium sized businesses, corporates, governments, and individuals.
